Europe is a continent where you can find many different cultures, languages, and people. Two countries might seem similar and they might even share the same or a similar language, but one would be mistaken to assume that there are no cultural differences between those two. When starting a job or an internship in a country in Europe, you should be aware that through those different cultures, there are different business etiquette in place. Knowing how professionally things are being handled in a country can save you from a little embarrassment.
Let’s compare work etiquette in Madrid and London, both in Europe, but probably couldn’t be more different.
Madrid
In Spanish culture, there is a high emphasis on traditions, family, and relationships. In general, Spaniards are described as open and communicative. However, it is important to know that Spaniards highly value their leisure time and enjoying life instead of putting too much emphasis on work.
Greetings – A normal greeting in Spain is a kiss on the cheeks. To greet a business partner, a formal handshake is used, especially when meeting for the first time. If a kiss cheek is appropriate, the Spanish side will initiate it.
Business Meeting – If it is the first meeting, the Spaniards will try to get to know you and ask all kinds of questions about family life and background. They test first if you are trustworthy to start a business relationship with. Usually, it is unlikely that the meeting will strictly stick to the set agenda. Negotiations are open and agreements are often flexible.
Conversations – In conversations, there are only a few taboos. Family life can be openly asked about. Spaniards love their food and wine and will always recommend and offer it to you. Show that you share that love and you will have your first plus. Also, the majority of people in Spain do not speak English. If you want to sell something in Madrid, try to do so in Spanish.
Time – There is a common belief that Spaniards are not punctual or do everything mañana. That is not true in business settings. To make a good impression you should always be on time.
Dress – When doing business in Spain it is important how a person looks and how he is dressed. To make a good impression, dress fashionably and smartly, wear nice shoes, and have a neat haircut. Designer names are noted and also appreciated.
London
Compared to the Spaniards the British are probably a lot more reserved and polite. This is reflected in their business etiquette.
Greetings – In the UK a handshake is the usual greeting in a social and business setting.
Business Meetings – Business meetings are seen as a key element for doing business in the UK. The meetings are planned in advance and the people attending are expected to be well prepared since the agenda has been distributed beforehand. The agenda is planned carefully to be effective and the results are documented in the minutes. Negotiations are usually done by a senior manager since they trust their qualifications are higher. You should note that the British approach business manner more in a detached and emotionless way.
Conversation – Conversations with British are in general more reserved and polite. However, they are also known to be very friendly and welcoming. You should avoid asking the British about personal topics such as money and salary, their age, and politics until you get to know them better. Safe topics to discuss with new people include sports, the weather, food and drink, and the local area.
Time – As usual, it is vital to be on time or, where possible, a few minutes early to a meeting. The British always have some tolerance for foreigners, so you don’t have to panic if you get lost on the way to a meeting. However, try to call if you think you will be late as a courtesy.
Dress – The dress code is rather formal and conservative. Men wear dark-colored, conservative business suits and women wear a business or a conservative dress, although, more women are increasingly opting for traditional pantsuits.
To learn more about the business etiquette in London, you can download our helpful free guide.
Dublin also has similar etiquette rules to London, so you can also download the workplace culture guide to Dublin if you're looking to work in Ireland.
To intern abroad in Europe and experience the etiquette differences first-hand, book your initial interview with our admissions team.
