How Interns Can Increase Brand Awareness For Your Company

The help that interns provide is felt far beyond the confines of the office walls. Generation Z’s relationship with technology has made it simple to spread a message over a large audience. In fact, depending on how many followers they have on social media, interns can help people recognize your company’s brand globally. From a presence at university events to Instagram mentions, your interns will increase brand awareness for your company.  

Word-of-mouth brand awareness

It’s no secret that peer-to-peer brand endorsements reign higher than conventional marketing. If your company takes up a booth at a college job fair, but no student can vouch for you, you’re not going to get a whole lot of visitors. Chances are you will increase brand awareness if other students have a familiarity with your company.

Fresh Perspective

Interns bring a unique perspective to the company. They can help you identify new ways to connect with target audiences, craft content that younger demographics can relate to, and even bring new solutions to old problems. 

Student insights and campus connections

Interns tend to have have strong ties to their university networks within their social circles. Companies can leverage these connections to build brand awareness on college campuses, too (a valuable market for future recruitment!). Get to know your interns and ask them about current trends and interests that young people are looking for in their job placement. Then, cater your internships to deliver the type of skills that students are looking to develop. 

Digital Natives

Millennials and Gen Z are digital natives, who navigate social media and online platforms with ease. Companies can utilize their expertise to create engaging content and promote the brand through targeted online channels. 

Social media savvy

Having a healthy online presence is vital, especially when attracting today’s youth. College-aged students are constantly on their phones. If your website isn’t mobile responsive, then they’re not going to waste their time trying to find you. Also, if you’re not active on social media, you are not reaching full potential for brand engagement. Companies can empower them to create shareable content, participate in relevant online discussions, and promote the company culture through their personal networks.

By recognizing the potential interns hold, companies can unlock a powerful way to reach new audiences and amplify their brand voice. Both inside and outside of the office, interns provide a tremendous amount of benefits to any given company. Investing in empowering interns through training and providing them with the right tools can yield significant returns in terms of brand awareness and positive online reputation.

Now that you know more about how interns can increase brand awareness for your company, apply to hire interns through The Intern Group's remote and in-person programs all over the globe!